Overwatch Payload Tour
The Overwatch Payload Tour set out on a nationwide journey to some of the gaming and entertainment industry’s leading events, celebrating everything Overwatch along the way—especially the amazing cosplay. Players grouped up with us for a one-of-a-kind photo experience to perfectly capture their inner hero, along with some never-before-seen Overwatch cosplay.
As the Brand Manager overseeing the project, I lead production and managed agency to bring the immersive experience to key industry events including San Diego Comic-Con, E3, New York Comic Con, and BlizzCon, winning the Promax Award for Best Buzz Generating Tactic.
Activation Overview
Lynette Greathouse Portfolio
Coverage Highlights
The Overwatch Payload Tour has dropped at Pax East 2018 and the fans got a chance to transport themselves into world of Overwatch. Catch up on Everything PAX 2018! https://www.youtube.com/watch?v=lgX5NoCE74s&t=0s&index=1&list=PLraFbwCoisJAN2K1MY3GgKJi6lTKm12LV Subscribe to IGN for more! http://www.youtube.com/user/IGNentertainment?sub_confirmation=1 ---------------------------------- Follow IGN for more!
