RECOMMENDATION | GREG YOUNG, EXPERIAN

"Lynette hasn't just built an Experian Consumer Services (ECS) internal communications infrastructure, she has built a village. Few people have engaged so many in such a short period of time at ECS. She has lead a remarkable transformation of information exchange and increased communication at ECS - and she has barely started to roll up her sleeves. She makes internal communications 'cool' and infects others with her open, fun approach to communications. Her impact has been huge for ECS and she leads by listening. What a concept!" 

Greg Young | Director, PR, Content & Social

MEDIA KIT

MEADE INSTRUMENTS

I was given the opportunity to help introduce a leading telescope company's newest innovations at the world's largest gathering place for consumer technologies - CES 2016. I created assets to engage and educate the media on Meade's mission to enable exploration and support the growth of consumer technology with the formulation of a digital media kit. Media was directed to download the kit at meade.com/mediakit

This project features my design work using Adobe Illustrator, press release writing and corporate communications. I've also acted as Meade's public relations representative prior to and during the conference, creating media lists, pitching media and coordinating interviews and story opportunities.

VIEW DIGITAL MEDIA KIT

VIEW PDF MEDIA KIT

PRESS RELEASES

COMMUNICATIONS STRATEGY

TACO BELL CORP

Taco Bell Struck Strategy

During my time with Taco Bell I supported strategy and logistics for the Taco Bell Truck - designed to create unique brand engagement opportunities. This strategy deck followed an activation at the 2013 Rose Bowl in Pasadena to provide recommendations on how to enhance the experience for Taco Bell's fans.

> Download the Deck Here

 

Monitor Content Strategy

The Taco Bell corporate office (Restaurant Support Center - RSC) features television monitors designed to engage and educate the more than 600 corporate employees across five floors. This strategy deck was used to pitch the corporate communications and RSC operations team on how to best utilize the highly visible monitors.

> Download the Deck Here

RECOMMENDATION | ANGELA GAROFALO, ACTIV HEALTH INC.

"I had the pleasure of working with Lynette at ACTIV Health, Inc. She is an adept, strategic communications professional with an ability to develop full PR campaigns that clearly define and support brand identity as well as cultivate and grow customer engagement. She approaches each project with clear measurable goals, established benchmarks, and compelling press releases and messaging that ensures quality and success.

Lynette was an absolute joy to work with as she was always proactive in her role and excelled at prompt and effective internal communication. I appreciated her approachable demeanor and extraordinary ability to clearly explain campaign progress and any question that was asked of her. I hope that we get to work together again in the near future!"

Angela Garofalo | Digital Project Manager

RECOMMENDATION | DEBORAH BELL, TACO BELL CORP.

"Lynette is wise beyond her years and I firmly believe she will contribute immensely no matter where the road takes her. She earned a place on the Taco Bell Public Affairs Team early in her career and has flourished into a broad range of communications, always showing the initiative to take on new challenges and succeed. Lynette is conscientiousness, an excellent team-player, and just a pleasure to work with!" 

Deb Bell | Director, Citizen Relations

RECOMMENDATION | JENNIFER BOSCO, TACO BELL CORP.

"I met Lynette while she was working on our Public Relations team and was immediately impressed by her professionalism, endearing smile and tenacity. She is also very kind, witty, and is an extremely quick learner and candid thought partner. We knew we had to have her on the internal Communications team. 

I loved watching Lynette shine around leading Team Member engagement efforts during the national product launch of the game changing Doritos Locos Tacos and seeing her interact with our restaurant teams. She loved being part of the experience and writing highlights around some of our top field leaders and how they are doing their part locally to build a better Taco Bell brand. Lynette also streamlined communications and managed our weekly newsletters to our headquarters, 6,000+ restaurants and nearly 400 franchise organizations. 

I could not be more thankful and proud to have worked with Lynette. I know she will have a tremendous future and anyone who has the opportunity to work with her should consider themselves lucky. She thinks BIG and genuinely puts whatever she is working on first." 

Jennifer Bosco | Taco Bell, Communications

RECOMMENDATION | ROB POETSCH, TACO BELL CORP.

"I had the privilege of working with Lynette for several years and watched her grow from an intern to a member of the communications team. She's one of the most mature talents I've seen in years, always up for the task ahead and exceeding expectations along the way. She made many contributions to the PR team and her ability to adapt to change proved will with increased responsibility on internal communications. In short, Lynette is a true Rock Star!" 

Rob Poetsch | Taco Bell, Public Affairs & Engagement

RECOMMENDATION | THANIA GUARDINO, MEADE INSTRUMENTS

"I've had the pleasure of working with Lynette in both a professional and collegiate environment. Without a doubt, Lynette is sharp, bright and brings a 100% can-do attitude. Her client management style is proactive and strategic, making it easy and efficient to work with her. As someone with high standards for a PR consultant, Lynette has surpassed my expectations. While she graduated a year after me, I had no doubt her experience exceeded my own and am SO incredibly grateful to have her run major PR projects for our company. I can't say enough good things about her. From designing press kits, to writing, to strategy, to email correspondence, this girl knows what she's doing!" 

Thania Guardino | Mead Instruments, Marketing Manager