Overwatch Payload Tour
The Overwatch Payload Tour set out on a nationwide journey to some of the gaming and entertainment industry’s leading events, celebrating everything Overwatch along the way—especially the amazing cosplay. Players grouped up with us for a one-of-a-kind photo experience to perfectly capture their inner hero, along with some never-before-seen Overwatch cosplay.
As the Brand Manager overseeing the project, I lead production and managed agency to bring the immersive experience to key industry events including San Diego Comic-Con, E3, New York Comic Con, and BlizzCon, winning the Promax Award for Best Buzz Generating Tactic.
Activation Overview
